The simplest rule of growth in social media, which many ignore

Social media is one of the most powerful business tools today.

But there are also rules here that, if ignored, can lead to the opposite result of what you expect. Many founders fall into the same trap: they try to talk to everyone at once.

The main mistake: trying to appeal to everyone

The instinct of founders is natural: they want to attract investors, customers, partners, and even future employees. But this approach yields the opposite result on social networks.
When the message is addressed to "everyone," it actually resonates with no one. As a result, it becomes colorless and incomprehensible content that easily gets lost in the newsfeed.

How social networks work

Social networks are about personal connection. They work when the person on the other side of the screen feels that you are speaking directly to them.

  • When your post clearly touches on one person's pain.

  • When you tell a specific situation, not an abstract vision.

  • When the reader feels, "This is about me."

At that moment, they stop scrolling. They start liking, commenting, sharing, and even sending you a personal message. And it is those moments that turn into real connections, partnerships, and sales.

How to fix this mistake

  1. Define your target audience – Decide whether you want to reach customers, investors, or professionals you want to see on your team.

  2. Write for one person – Imagine that a specific person is reading your post. It could be your dream customer or a friend who fits that profile.

  3. Talk about specific problems – Share real examples that show how your solution helps.

  4. Simplicity and clarity – Don’t try to provide all the answers in one post. It’s better to focus on one idea.

  5. Encourage dialogue, not monologue – Ask questions, encourage comments, listen to feedback.

***

In social networks, it is not the strongest that wins, but the clearest. If you can write in a way that one person feels you are addressing them directly, your posts will become powerful, impactful, and memorable.


*The article was also prepared using data from AI․