When creating informational or business content, we often encounter this problem: the idea is important, but the presentation is boring, no one is interested and no one distributes.

However, modern artificial intelligence tools — especially ChatGPT — make it possible to transform even the simplest idea into something engaging, emotional, and shareable.

Below are 5 tips to help you use ChatGPT to reshape your content and enhance its impact.

Tip 1: Rephrase using a different tone and style

Boring ideas are often presented in dry, formal language. Ask ChatGPT to rewrite the material in a different tone — for example, humorous, in a questioning style, or as a narrative.

Example prompt:

“Rewrite this article as if it were a TikTok script — sharp, attention-grabbing, with sentences that start with questions.”

This can dramatically change the overall impression. The same content, presented with humor or interactively, will attract much more interest.

Tip 2: Find an unusual, “non-obvious” angle

No matter how important the topic is, if it’s presented the same way as everyone else, it’s hard to stand out. Ask ChatGPT:

Example prompt:

“Give me 3 original angles to approach the topic ‘How to save on your budget.’”

ChatGPT can suggest approaches based on your target audience, personal experiences, or unexpected associations. This gives your topic a completely new “storyline” and communication style.

Tip 3: Add examples, comparisons, or metaphors

What’s often considered boring becomes memorable when it includes a compelling example or metaphor. Ask ChatGPT to create an associative comparison:

Example prompt:

“Create a metaphor that explains business metric N in a way a non-expert can understand.”

Or:

“Give me a relatable story or metaphor that connects with this topic.”

This works especially well on social media and blogs for audience engagement.

Tip 4: Turn the content into a Q&A or mini-dialogue

If your content is structured as a one-sided analysis or lecture, try converting it into a question-answer format. ChatGPT can help:

Example prompt:

“Turn this content into an FAQ format.”

Or:

“Create a mini-dialogue between a business consultant and a client about this topic.”

These formats make it easier for readers to digest the information and connect with the subject.

Tip 5: Start with the headline — ask ChatGPT for 10 catchy titles

One of the most powerful tools for virality is the headline. If it’s dull, even the most valuable content may go unnoticed. Use ChatGPT’s skillset:

Example prompt:

“Give me 10 interesting headlines for this material that would work well for Facebook or YouTube.”

As a result, you’ll get options with triggers, questions, and intriguing emphasis — increasing the chances of capturing your audience’s attention.

Content doesn’t have to be exciting or creative from the start. With the right tools, even the simplest idea can become a powerful and shareable story. In this regard, ChatGPT is a powerful “editor” that can unlock new perspectives in your writing.

Always ask yourself: How would your audience want to read, hear, or watch this content? Then transform your material accordingly — using these AI-powered tips.

*The article was also prepared using data from AI․