Apple tightens age restrictions in the App Store: what developers and users should know

Apple is changing the age rating system in the App Store, making it more accurate and customizable.

If you have an iPhone or develop apps, these changes apply to you.

What’s Changed

The App Store will now use not only the existing “4+” and “9+” age ratings but also new categories: “13+,” “16+,” and “18+.” These changes have already started rolling out in beta versions of iOS 26 and other Apple operating systems.

The new ratings mean:

  • More precise age restrictions for apps

  • Consideration of local laws and cultural standards

  • Easier app choices for parents regarding children’s usage

What Developers Need to Do

If you develop apps or already have one in the App Store, you must complete the updated questionnaire in App Store Connect by January 31, 2026.

If you don’t:

  • You won’t be able to submit app updates

  • Your app may become invisible to some users

Apple’s updated questionnaire asks:

  • Are there in-app purchases?

  • How much violence or adult content is present?

  • Does the app contain medical or health-related content?

  • How is user-generated content monitored?

Who Will Be Most Affected

Game Developers: Titles featuring violence, gambling, or adult themes—like casino simulators—may receive a “16+” or “18+” rating.

Social Platforms: Apps where users can upload content (e.g., TikTok, Reddit) may be rated “18+” due to the potential presence of mature content.

Health & Medical Apps: Apps that track health data must clearly indicate the type of information and restrictions they provide.

Why Apple Is Doing This

Apple aims to create a more transparent and responsible rating system:

  • To protect minors

  • To provide clear information to users

  • To comply with new regulations in the EU, US, and other regions (e.g., the EU Digital Services Act)

Potential Challenges

  • Added administrative burden for developers

  • Reduced audience reach for apps with high age ratings

  • Risk of misclassification due to incorrect automatic ratings

Still, the system could significantly improve App Store safety and user trust.

If you’re an app developer or run a business on the App Store, make sure to update all required data by the end of January 2026.
 If you’re a user, the new system will help you better understand which apps are appropriate for which age groups.
 Apple is aiming to strike a balance between accessibility and safety.


*The article was also prepared using data from AI․