Culture | 2026/10/29 15:50
Rihanna Turned Her Super Bowl Performance Into a Fenty Ad. Here's What Jay-Z Can Learn From Her Marketing Strategy
"Exposure and attention don't pay the bills"—this is a common refrain in the creative economy. Yet, the Super Bowl halftime show stands as a rare exception: the biggest stars in the music world perform without a fee, trusting that those 13 minutes spent in front of millions of viewers will pay off long after the final note has faded.The most prominent names in music do not accept pa...
