As part of the Mastercard Day event, the Mastercard international payment system brought together its partners to celebrate joint accomplishments in the industry, achievements resulting from tremendous work, and to outline future collaboration plans.
"We
are delighted to celebrate the trusted and fruitful partnership we have built
with AraratBank, and we express our gratitude for our mutual success and
achievements accomplished in 2025. In 2025, AraratBank launched the Mastercard
World card, designed to provide more immersive and comfortable experiences to
travel enthusiasts. The launch of new card products and implementation of
marketing campaigns that boost cardholder engagement, particularly 'Across the
World,’ have become a flagship example of an effective strategy and creative
approach, delivering great results. This award is a high recognition of our
joint efforts, dedicated work, and successful marketing solutions," said Arsenya Elchyan, Mastercard
representative in Armenia.
“As
part of the strategic partnership between AraratBank and Mastercard, we have achieved
remarkable results and implemented marketing campaigns with strong customer
engagement. We are grateful to be honored with the “Excellence in Strategic
Marketing” Award, which recognizes effective marketing activity and teamwork,”
noted Garegin Galustov, Acting Head
of Marketing Division at AraratBank.
The
cooperation between AraratBank and Mastercard aims to bring greater value for
cardholders by combining convenient payments, privileges, and unique
experiences. In 2025, AraratBank most vividly demonstrated this through its various
marketing campaigns, generating high customer interest.
AraratBank
is regulated by the Central Bank of Armenia.
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